1000 Ideas for Amsterdam
During the design studios '1000 ideas for Amsterdam' organized by The Why Factory and AMS Institute, students were asked to rethink, research, reshape and enhance the future image of architecture and urban life. This year's edition focused on Amsterdam.

Questions that were central during this design studio were: What would Amsterdam in particular look like if its Metropolitan Region was to be populated by 20 million people? How to design hyper density? How can landscape support such pressure? Can we design a software capable to anticipate how Amsterdam will be? How to build housing that fulfils the needs of the city’s residents and meet such density requirements? How to make the city still livable? What mobility will be like in such a scenario? What does Nature have to say?

All ideas were modelled and visualized in a 3D collective digital model. The digital model acts as a platform to visualize each idea and scenario as well as measuring their impacts on a neighborhood, city and metropolitan scale. The results of the design studios are exhibited at the Arcam EndLESS Amsterdam Exhibition opened from Nov 21th. Using the 3D model the researchers wanted to open up the dialogue with a local ánd international audience. This has led to a series of conversations, talks and debates about the future of Amsterdam.

About The Why Factory
The Why Factory (T?F) is a global think-tank and research institute led by professor Winy Maas, founding partner of MVRDV. It explores possibilities for the development of our cities by focusing on the production of models and visualisations for cities of the future.

The Why Factory at TU Delft is dedicated to the future city. They research into the unknown and the way it is unravelling itself. How can we accommodate the future? How to facilitate the unexpected? This inclusive research laboratory takes into account all those who make the future city: the urbanists, the landscape architects, the architects, the designers, the artists, the developers, the investors, the politicians, the residents, the users, the scholars, the critics.

The exhibition is free. Visit the exhibition by booking a time slot in advance. For more information and tickets see here.