The Why Factory and AMS Institute will celebrate a design studio aimed at exploring ideas for the future of the city and its metropolitan region.

Questions that are central during this design studio are: What would Amsterdam in particular look like if its Metropolitan Region was to be populated by 20 million people? How to design hyper density? How can landscape support such pressure? Can we design a software capable to anticipate how Amsterdam will be? How to build housing that fulfils the needs of the city’s residents and meet such density requirements? How to make the city still livable? What mobility will be like in such a scenario? What does Nature have to say?

‘1000 Ideas for Amsterdam’ serves as an open, accessible and visible exploration of the participating students with teachers, experts and local actors of the themes, fantasies and ideas for the future of Amsterdam as a unique place in Europe.

All ideas will be modelled and visualized in a 3D collective digital model. The digital model will act as a platform to visualize each idea and scenario as well as measuring their impacts on a neighborhood, city and metropolitan scale. The results of the design studios will be exhibited at the Arcam EndLESS Amsterdam Exhibition opened from Nov 20th. Using the 3D model the researchers want to open up the dialogue with a local ánd international audience. This will lead to a series of conversations, talks and debates about the future of Amsterdam.

During the opening, as part of the program, a teaser of the Why Factory movie about Amsterdam as a super-dense city will be shown.

The first hour of the opening will take place at Pakhuis de Zwijger. Register for the opening of the exhibition here.

The Why Factory

Course Program
During the design studio, students will produce a vast array of ideas for the city, from immediate actions to long term interventions. They will start by analysing Amsterdam’s beauty, particularities and challenges by means of digital mapping and visualizations. Subsequently, they will will produce interventions to show how Amsterdam can become an even better place to live. Students will produce 3D visualizations showing the impact of their interventions.

About The Why Factory
The Why Factory (T?F) is a global think-tank and research institute led by professor Winy Maas, founding partner of MVRDV. It explores possibilities for the development of our cities by focusing on the production of models and visualisations for cities of the future.

The Why Factory at TU Delft is dedicated to the future city. They research into the unknown and the way it is unravelling itself. How can we accommodate the future? How to facilitate the unexpected? This inclusive research laboratory takes into account all those who make the future city: the urbanists, the landscape architects, the architects, the designers, the artists, the developers, the investors, the politicians, the residents, the users, the scholars, the critics.